As you start planning your next branded video, before discussions of the way it will be shot, the music used, and the cool effects, remember to begin at the beginning…your script.Read more →
We hear it so often maybe we’ve stopped hearing it: “Content is king!”
Yes it is. Without it, television, movie theaters, and the Internet would be very lonely places. From funny cats and Charlie biting his brother’s finger yet again, all the way to slick ads, news stories, marketing pieces and blockbuster films, content shapes the way we view the world every day. With emotion, straight facts, manipulation, humor, drama, and satire we are entertained, sold to and taught.
Savvy brands are joining the party with their own content in an attempt to get their piece of the glory. It can be a crowded and confusing place and if you’re new to the content game, where do you start? As a company trying to gain market share on a crowded and noisy Internet, how do you stand out? What works best to gather an audience–and to keep one?Read more →